When movies are made they often come with a “tag-line.” A
line that, in essence, sells the film with a quote or statement. It piques one’s interest in seeing the
movie. It is on the poster, used in advertising;
it’s just another way of selling the movie product. “In space no one can hear you scream...” is
the tagline from the movie “Alien.”
"In Space No One Can Hear You Scream"
(technically I don't know if this is true - there's a lot
of screaming in this film)
A few more: For “40
Year Old Virgin” – “Better late than never.”
For the film “Oblivion” – “Earth is a memory worth fighting for.” For the film “Inception” – “Your mind is the
scene of the crime.” Most films have
them. Marketing departments are created
to come up with them. And they’re in
other forms of advertising, as well.
“7-UP” the “Uncola” – “Snickers Really Satisfies” – “Meow Mix – Cats ask for it by name.” Remember, this is all about selling a
product.
See - tag line.
Recently, at the Conservative Political Action Convention
(CPAC) a number of GOP and Conservative speakers were brought forth to
talk. Mitch McConnell carrying a
rifle. Paul Ryan. Rand Paul.
Sarah Palin and many others.
Brought to create a groundswell of support and rally their base. Good for them.
Mitch and weapon.
One of the speakers was Wayne LaPierre, the head of the NRA
who came out to speak to the assembled gun loving masses and he used the NRA
tagline that has been used quite frequently to justify gun ownership: “The only thing that stops a bad guy with a
gun, is a good guy with a gun.” And,
like any tag line, it’s created to sell a product. This tagline, though, also reinforces
something that the NRA and gun supporters want to honestly believe: That they’re the “good guy.” That by owning a gun, they can stop the “bad
guy” with a gun. Not only does it sell
more guns, but it feels GOOD to the gun owner.
Like, “F*ck yeah, I’m a GOOD guy.
I own a gun. I can stop a BAD
guy. HA!” As taglines go – it’s very effective. I mean, I don’t own a gun so, I guess, I’m
not a good guy...right?
From Wayne LaPierre’s 2014 CPAC speech: “History has proven
again the truth that President Obama and anti-freedom activists everywhere
deny and try to suppress — the truth that firearms in the hands of good
people save lives.” And later: “The political elites can’t escape and the
darlings of the liberal media can’t change the God-given right of good
people to protect themselves.”
Lastly: “We know, in the world
that surrounds us, there are terrorists and home invaders and drug cartels
and car-jackers and knock-out gamers and rapers, haters, campus killers,
airport killers, shopping mall killers, road-rage killers, and killers who
scheme to destroy our country with massive storms of violence against our
power grids, or vicious waves of chemicals or disease that could collapse
the society that sustains us all.”
Wayne
But there’s something wrong with
this tagline that is not evidently apparent in its simplicity.
As a screenwriter, my task is to create heroes. (i.e.:
The Good Guy, The Protagonist, The One Everyone Roots For) My task, if it is to create a hero, it is
also, depending on the script, my task to create a villain. (i.e.:
The Bad Guy, The Antagonist, The One Everyone Hates). Where does the conflict come from if Luke
Skywalker doesn’t fight Darth Vader?
Dorothy v. Wicked Witch of the West?
Harry Potter and Voldemort?
Look! It's a hero!
But, as a writer, it’s not just easy to create heroes and
villains. It’s not as simple as silver
stars v. black hats. If you make your
hero too heroic he’ll come off as bland and boring and the audience will be
unable to relate to him. I mean, I love
Superman but he’s kinda boring. But in
the film “Superman 2” when Christopher Reeve’s Superman becomes human – it’s a
kick ass story because he’s REAL. But
Superman as a hero with only Kryptonite to kill him? He is a hero that is, ultimately, boring.
Superman? Super boring?
It’s also not easy to create villains. You don’t necessarily want your villain to be
a mustache twirling douche bag that you just can’t wait to see die. In some ways you need to have the audience
UNDERSTAND their villain. Not root for
them, per se, but to understand what motivates them. What pushes them to do what they do, as
heinous as it may be? As someone so
rightly put it: “The villain is the hero
in his own story.” Or, to put it another
way: “To the Bad Guy, he’s the Good Guy
in his own story.”
Typical villain.
One of the greatest most recent villains was the villain in
the most recent James Bond film “Skyfall.”
Javier Bardem plays Silva that is described as such: “Raoul Silva is a former MI6 agent who worked
for M in Singapore. Silva is a cyberterrorist who is releasing the identities
of field agents to seek revenge against MI6. Real name Tiago Rodriguez as
disclosed by M.”
Javier Bardem - Villain?
This guy is, without a doubt, a BAD GUY of the highest
order. And, of course, James Bond is the
GOOD GUY. But as the film unspools (do
films even unspool anymore?) we learn that Raoul Silva was left for dead by
MI6, that he was poisoned, that he lost his jaw and most of his teeth (in a
very heart-wrenching scene). In other
words – he explained very clearly why he was doing what he was doing and, in a
lot of ways – it made sense! As
illogical and heinous as his crimes were I could understand where he was coming
from. This villain was, truly, a hero in
his mind. He was the protagonist to
James Bond’s antagonist. In HIS mind
Bond is the villain who needs to die a horrible painful death.
That's gotta hurt.
Back to Wayne LaPierre and the NRA tag line. “The only way to stop a bad guy with a gun –
is a good guy with a gun.” But then I
have to ask: “WHO is the good guy?” Who wears the tin star? Who wears the black hat? And I’ll posit this theory: I’ll bet you that for every heinous act of
gun violence (or many acts of violence for that matter) that 90% of the people
who perform those acts do so out of a sense of their own “good.” In other words – as much as the crime fits
the actions of an insane person – they see themselves as good.
When Sarah Palin puts gun targets over politicians that need
to be “targeted” and someone shoots that politician (and many others in the
process) isn’t he believing that he is doing some “good?” Think about the thought process here: 1. I
agree with her. 2. She puts targets on these people. 3. I
want to do some good. 4. I’ll shoot this person and anyone who gets in
my way. 5. I’m the good guy.
After Gabby Giffords was shot and many killed
there were people that said that these were not
"gun sight" targets...sure....
"gun sight" targets...sure....
Now all of us with thought, reason and rationale can discern
that maybe the person who shot up a theatre in Colorado is crazy. Or gunned down students on a campus is a
nutjob. But the irrational mind is just
that: irrational. When I talked to Michelle about people who
want to kill themselves even though they truly have a wonderful life (George
Bailey!) she says it’s because they’re in such a dark place that they can’t see
beyond the darkness. Just watch any show
about hoarding. To a person the hoarder
KNOWS they have a problem, will admit they have a problem and know that they
have to do something about the problem but...logic dictates they need to throw
out the rat infested moldy breadbox but their illogic dictates that it’s “just
fine and needs to be cleaned up a bit.”
And for us who aren’t in their situation it’s maddening – we can so
clearly see the mental disorder – why can’t they?
Welcome to "crazy town."
And this isn’t even scratching the surface of religious
“good” where if you kill the infidels you go to heaven and get to sleep with
virgins. Those 9/11 attackers? They believed they were the “good guys.” That Shoe Bomber? The guys who bombed the Boston Marathon? Again – my belief is that, somewhere in these
peoples’ heads they were doing some good.
Exacting revenge on a society that beat them down (Columbine). Standing on principle for a greater
good. Stepping up against “the man.” Whether its voices in their heads, their
religion, their own psychosis, whatever – for some reason they’ve justified
their actions in a way that, I believe, makes them think they’re good. When we all know that they’re not.
Some more recent gun activities: Soldier shoots up Fort Hood (again). Man kills some Jews at a Jewish Center in
Kansas. Armed militia has a stand-off
with authorities over a man’s persistence on letting his cattle roam and eat on
government land. This last is a perfect
example: “Who are the Good Guys in this
situation? The police and government
officials carrying out the orders of the court or the militia who are convinced
that the government is lying, working for military contractors, pushing out the
“little guy?” Not so black-and-white,
now, is it?
And that’s why I hate the NRA tagline. Because underneath the simplicity, what it’s
telling people – many of whom shouldn’t own guns in the first place – is that
they’re the GOOD GUY and the GOOD GUY stops the BAD GUY. The line between their protagonist/antagonist
mind- set is a thin blurry one. So who
stops the bad guy who truly believes he’s the good guy who’s fighting against
the bad guy who is really the good guy?
Let’s take this a step further, shall we? I challenge that the NRA tagline is actually rationalizing
violence. Isn’t it clear to everyone who
just breezes past an NRA website or listen to NRA idols like Ted Nugent who the
“bad guys” are? The NRA actually
publishes a “negative” rating for politicians they don’t like. Well, aren’t those bad guys, too? Isn’t anyone who dares say anything against
the NRA a bad guy? Now, granted, those
bad guys (politicians, reporters, bloggers, etc.) may not be a “bad guy with a
gun” – but how has that ever stopped someone bent on doing “good.” George Zimmerman is a perfect example of this
NRA reality. Here is a supposed good guy
going up against a supposed bad guy – a 17 year old kid with Skittles in his
pocket who hadn’t done anything wrong but wear a hoodie at night and be
black. In my world view the wannabe cop
was the bad guy and the honor student dead kid was the good guy...
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