Wednesday, August 14, 2013

Made in America - my New Reality TV Show



MY IDEA FOR A REALITY TELEVISION SHOW





I got a belt for Christmas.  It’s a nice belt.  Purchased at Costco.  I needed a belt and it probably cost something like $14.99 or something.



After I opened the belt I took a close look at it.  It’s a “Kirkland Signature” brand made with Italian Full Grain Leather Upper and Full Grain Leather Lining.  It was also made in China.  Italian leather sent to China to make a belt sold in America?  Seems like a bit of a long path to take.  But then “Italian Leather” might be a brand name like “Corinthian Leather” when there is no such place as “Corinth” that produces leather – but there IS a place called Italy and, I’m sure, there are some cows there...



Still – this seemed a bit of a stretch.  Italian leather sent to China to make belts shipped to the U.S. to be sold in Costco Stores.  For $14.99.


Looks!  It's a Costco that is neither in Italy or in China.





A few years ago when we were visiting Milton-Freewater, Oregon, we took a day trip down to Pendleton, Oregon and visited the Pendleton factory.  I assumed we’d show up and be shown to a walk-way over many workers huddled at sewing machines making high quality shirts.  Nope.  About the only thing the actual Pendleton factory makes any more are over-priced blankets.  It appeared to me as we wandered around the gift shop/clothing store that everything was made overseas.  It also appeared to me that everything was overpriced.  Not really that fascinating of a factory trip.


Nice blankie!  Made in the U.S.?  Mmmmmmmmaybe...



In the summer of 2013 there was a verbal out-cry to raise the minimum wage from $7.50 an hour to $15.00.  Most of this out-cry came from the fast food industry.  A quick study was made that if McDonalds doubled the wages for every worker – INCLUDING the CEO, so everyone in the company...the price of a Big Mac would raise up $.68.  That’s it.  When Obamacare was being implemented, the owner of Papa John’s pizza said he’d have to raise the price of a pizza by $.25 to cover the cost of providing healthcare to his workers.  The guy owns a mansion with elevators for his cars and it has a moat and a golf-course...I think he could raise the price by two-bits.  Or, you know, make one or two less million dollars a year and have a very healthy crew making pizza.


Underground garages for my many cars for me?  Yes.
Healthcare for you?  No.



But that’s the rub.  Or that’s the argument.  We can’t pay people what they’re worth.  Or we can’t make goods in America because the cost would be too prohibitive.  That $1.99 Big Mac would become $2.70.  That $14.99 belt would suddenly be $19.99.  This blog, though, isn’t about livable wages and marketing and manufacturing, it’s about the idea that has been drilled into our collective heads that we CAN’T make things in America and charge the same amount as we can make things in China.



If I was every President (and I don’t plan to be), I would challenge the three biggest fast food chains:  McDonalds, Burger King and Wendy’s to make all their kid toys in America.  Hell, if Jack-in-the-Box decided to provide “Made in America” toys in their kid meals, and advertised it as such (and charged .18 more a meal) – you would quickly see their sales skyrocket – I’ll bet.  And you’d quickly see the big three do the same thing.  “Be American!  Buy American!” would be the motto again and, before you know it, an old factory in Detroit will be retrofitted to make the latest Disney plastic toy that will get lost in the seat cushions of the family minivan before it makes it home.  But...it would be putting Americans to work.  It would be providing money into the system.  It would be, what’s the word, uh.....good.  Yes, that’s the word:  good.


NOT made in America.

Definitely made in America.



As Americans, though, this is continually drilled into our head.  Trust me...I love to shop at the Dollar Tree where I know that 98% of it is made in China.  But I honestly believe one thing:  If corporate greed wasn’t so out-of-control, companies could make their items here in a America with Union workers and it wouldn’t cost the American buyer one cent more.  The only reason, THE ONLY REASON, I believe that Costco makes an Italian Leather China Made belt is that it’s less expensive to make and they make more profit off of it.  And I love Costco and their structure and their CEO.



Let’s give an example.  $14.99 belt.  Manufactured for $1.00 in China with Italian Leather.  Shipping cost is minimal both to the U.S. and to the stores.  But for the sake of argument let’s add another $1.00 on top of that.  $2.00 belt sold for $15.00.  $13.00 profit.  Now let’s shift that to America.  Manufactured for $3.00 in America with Union workers and American Leather...shipping and blah blah blah – add another $2.00.  Total cost to manufacture in America?  $5.00.  Now Costco has a choice.  Raise the price of the belt to $18.00 to continue their $13.00 profit or keep the price at $14.99 and lower their profit margin down to $9.99.


Even Furbies are amassing to be made in America.



Every company deserves to make a profit.  Even non-profits.  But I’m tired of the smoke and mirrors that companies create so they can make shirts in unsafe factories and then plead that they only do it for the “good of the consumer.”  Sorry, I call BS on that.  They do it for THEIR profit margin, not for the consumer.  And if the reality was clear, even if the price rose, it would probably go up a whole .50 or .68 cents like a Big Mac.



Where does the reality show come in?  Called “Made in America” I would love to see a large corporation (say Costco) transfer their belt making to an American company.  The show would start out showing how much it actually costs to make, ship and market their belts and the price ($2.00) and what their profit margin is ($13.00).  Then it would show a company man pricing out American based belt manufacturers and see if they can meet or beat that price.  I would assume not.  But the show would go on to get into the details as Mr. Costco works with the company and suppliers – all American based to try and get that margin to the same margin as China.  And the people hired to make these belts would be highly paid, Union labor, not “under the table” eight-year-olds from Tanzania.  It would go into all the details of taxes, U.S. labor restrictions, code enforcements – all the things that we in America like to see dealt with – while also seeing if, IF Mr. Costco can lower the price to the same in China.  If he can’t, he can’t!  That’s fine.  But why is it we’re NOT seeing this?  I still think the reality is clear.  If these Italian-China belts can be made and shipped and it costs $2.  That in America we could do the same thing and they’d be made and shipped for $5 or maybe $4, or maybe even $2.



That’s my reality show.  “Made in America – The search for the American Worker” and blow the cover off the continual drum beat of:  “We can’t make it in America – too many restrictions, too much government influence, too expensive, Unions cost too much, too many taxes, etc.”  - If any of that is true, then show it!  But I bet we’d all be surprised.


Of course I was actually made in Japan.


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